Welcome to iDonate! Now that your cause registration process is complete, you can set up a fundraising page and start raising funds straight away. Getting your your fundraising page in front of supporters will be key to the success of your campaign, so we have provided our top tips for promoting your page below. Here’s to raising more!
Have a question on any of the below? Email our Support Team now on [email protected].
Promoting Your Fundraising Page on Social Media
Social media is a great way to promote your fundraising page to others. It’s a free, quick and easy tool and if used well, your fundraiser can reach a lot of people. From our experience, causes who utilise social media effectively raise more from their campaigns, so it’s worth making an effort in this area.
iDonate make it easy to share your fundraising page to most social media platforms, where possible. Just go to your fundraising page and hit the share button to share it via a range of social channels, including Facebook, WhatsApp, Twitter, LinkedIn and email.
1) Click the share button on your personal fundraising page
2) Click on the channel that you would like to share your page through, for example a WhatsApp message.
Sharing Your iDonate Page - A Step-by-Step Guide
Click on a tab below to get a step-by-step guide to sharing your iDonate page via WhatsApp, Facebook, Twitter, LinkedIn or email.
- Go to your fundraising page and click the ‘Share’ button.
- Select the WhatsApp option. Click ‘Continue to Chat’ to open your chats.
- Select the person or group that you want to send the fundraising page link to.
- The link will now pop up in your chat. Press return to add some space after your link. Then type a message below, asking the recipient to support your page.
- When you have finished writing your message, click the send button.
- Your recipient(s) can click the link in your WhatsApp message to get to your fundraising page.
Sharing Your iDonate Page on Instagram and TikTok
Sharing to Instagram from iDonate is not possible as Instagram does not offer this functionality. However, there other ways that you can share your iDonate fundraising page link on Instagram – see below:
- Create a grid post on Instagram and share this to your story by clicking on the paper airplane symbol. Then add your fundraising page link to your story and add text asking people to donate to your page.
- Add your fundraising page link to your Instagram page bio (links added to your bio are clickable). Then create an Instagram grid post about your fundraising page and direct followers to click the link in your bio to visit your fundraising page.
- Create a short, custom version of your fundraising page link using a free link altering tool like Bit.ly. You can rename your link to something easy to remember like https://bit.ly/janespage and include this link in your Instagram grid posts. Direct followers to copy and paste this link into their internet browser to get to your page.
10 Tips to Raise More on Social Media
Before you share your page, take some time to make it look appealing. Upload high quality images, add descriptive text about your campaign, add a campaign contact name etc.
All of these things will help to engage supporters and give them trust in your campaign, making them more likely to donate. Remember your fundraising page represents your cause, so make sure it’s looking as good as possible!
Once you start sharing your page, be sure to share it often (at least once a day) as posts quickly get pushed down people’s feeds! Consistent posting will help your to reach more people and in turn raise more.
Utilise as many different channels as possible – send a mailshot to your database, highlight your fundraising page on your website, post to any social media channels that your cause has etc. The more channels you use, the more potential donors you will reach.
If you’re not familiar with using certain social media channels, then follow our steps above or enlist the help of friends, family, colleagues or your children who may be able to help!
Creating a content calendar for your campaign will enable you to plan your social media content ahead of time – this will help you to maintain momentum with your fundraising campaign things get busy.
You can also schedule your content ahead of time using scheduling tools (such as Meta’s Business Suite Planner) or set a reminder for yourself to post at peak times.
Social media is a crowded space so spend some time crafting your posts to help them stand out!
Use eye-catching images/videos and emojis (sparingly!) to engage users and be sure to include your key campaign messages in your text.
Canva is a great free tool for creating social media images, and they provide the correct sized templates for every type of social media post, making content creation easy!
Need some inspiration? Check out some other social media accounts to get ideas!
It’s important to include a call to action in all of your posts, regardless of the content. By being very clear in what you are asking people to do – e.g. donate to your page, share your page with their network etc. – they will be more likely to take action.
Also be sure that your fundraising page link is included in your post or that you have told users where they can find it (e.g. in your Instagram bio). Make it as easy as possible for people to support your fundraiser!
Be creative with your social media posts and mix up your content to avoid users seeing the same post repeatedly.
For example, upload a video or reel, share an impact story, give an update on your fundraising progress to date or do a thank you post to those who have supported your fundraiser so far.
Try to create a cascading effect on social media to reach as many people as possible. Ask current supporters to share if they can’t donate, as this will help your page to potentially reach more donors.
Also ask your team to share your cause’s fundraising page with their personal networks on social media. If each person has a couple of hundred connections then this can really help to spread the word!
Paid social media advertising allows you to reach a wider audience than organic posting and is lower in cost than many other forms of advertising.
If budget allows, consider creating paid adverts for your fundraising campaign or boosting your organic posts to get your fundraising page out there!
If your cause has a well known ambassador, they could be really helpful in promoting your campaign on social media.
Likewise if anyone in your cause has a connection to an influencer or media personality then it’s worth approaching them to ask if they could highlight your fundraising page. Even a quick shout out on their channel (with the link) could help you to reach a lot of potential supporters!
Other Ways to Promote Your Fundraising Page
Local and national media presents a fantastic opportunity to get your fundraising page out to a wider pool of people, enabling you to raise more. By being proactive, you could be surprised at the coverage that you are able to secure! Below are our top tips for pitching your iDonate fundraiser to the media.
- Ask local papers/radio to run a feature on your fundraiser and include a call to action for readers/listeners. Be sure to provide your fundraising page link and/or a QR code to your page. See below for details on how to create your page QR code.
- Google newspaper articles related to charity and fundraising and check the articles for the reporters name. Find them on Twitter, Linkedin etc. and message them directly, with a request to cover your fundraiser. It’s best to write a press release first and just present them with it, as they may just run with that if time is short and they have space to fill.
- If you are offered an interview on radio, TV etc., be sure to shout out the link to your cause’s fundraising page so that people know where they can go to donate!
- If you have a celebrity ambassador or influencer connection, ask them if they would be interested in talking to the media about your campaign.
How to Create a QR Code for Your Fundraising Page
QR codes are particularly useful for printed materials like posters, that don’t provide an option for a clickable link. By using their smartphone to scan your QR code, users will be taken straight to your fundraising page. You can also add QR codes to door letters, door signs/stickers or even paper coffee cups! Create a QR code for your fundraising page by following the steps below:
- Click the share button on your fundraising page
- Click the ‘View QR Code’ option
- Click ‘Download’ This will download a PNG image of your QR code.
- Add this PNG image to your poster etc.
- Include a call to action e.g. ‘Scan the QR code to donate to my page!’
We hope that you found these tips useful. If you require further support with your fundraising page please email [email protected].